Basics about SEO every blogger should know – What is SEO ?

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SEO is a common term discussed among bloggers. However, most bloggers are not completely aware of this term. SEO means Search Engine Optimization a technique described to attract more direct traffic from search engines like Google,Yahoo,Bing And Yandex.

What is SEO ?

According to Wikipedia,
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.


What is SEO and how it works ?

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Ranking in SEO is a constant and ever changing process. In order to rank a site, search engines have to two important tasks,

  • Crawling and Indexing sites : Search engines have their own robots called “crawlers” or “spiders,” to reach the many billions of interconnected documents on the web. These “crawlers” crawl millions of pages daily and keep the search engines updated with the latest sites and their content.
  • Relevant ranking of sites : After crawling the sites,Search engine ranks them according to their Popularity and relevance. These rankings are computed using various complex mathematical equations (also called as Algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity).These algorithms often comprise hundreds of variables.

What is SEO marketing ?

SEO Marketing is also known as SEM (Search Engine Marketing), a type of Internet marketing that includes promotion of websites through paid advertising to increase their visibility in search engine results pages (SERPs).

What is SEO content writing ?

SEO writing is type of writing that helps a website so that it becomes more visible to major search engines like Google and Bing. A website with good content appears of the top results in the search engine results page for that particular topic.Just like SEO writing, SEO content writing deals with focusing on making the content more relevant so as to please the search engines and to gain the top of search engines.

Final Words : So now I am sure you are able to answer the million dollar question,What is SEO ? If yes, then hurry work on your site and please the search engines and top the rankings.

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