For the purpose of organic traffic generation,targeting keywords only no longer works.Keywords however play a very significant role in generation of traffic. With many important seo tips to be taken care of while writing a blog, it has become almost impossible to determine which ones to stick to and which you can safely ignore.
I want to show you the 10 most important SEO tips that you need to know right now.
If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings, without risking a Google penalty.
Let’s get started :
1. Improve speed your site.
Page speed is a critical factor in SEO.
Page speed is vital, both to users and to Google. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
On April 9, 2010, Google included site speed as one of the all-important ranking factors.
According to Google’s internal studies, when a page loads slowly, visitors spend less time there. On the other hand, faster loading pages reduce operating costs and improve user experience, among other benefits.
2. Outbound Link to other websites with relevant content.
According to eminent blogger Brian Clark, founder of Copyblogger Media,
Linking out to other blogs is critical to growth
Many people think linking out relevant and authoritative content pages is bad because it takes people off your page.
But, I don’t think so.
Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.
says Rand Fishkin, founder of Moz.
Link building is like a give/take relationship.One of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.
Of course, you should only link out to content pages that offer tremendous value. It’s a good SEO practice.
More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post or even email it to their huge email subscriber list.
3. Make content readable for human beings,not search engines.
Lately, most of the bloggers and content creators are going back to the outdated method of SEO.
Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Search spiders are just scripts — they don’t buy products.
4. Get links from other trustworthy websites.
Inbound links are still the lifeblood of search rankings.
Good mixture of dofollow and nofollow links will give you a great natural profile which search engines will surely reward.
Noted bloggerNeil Patel says,
When you’re at the forefront of your industry, creating useful content and linking out to authoritative blogs, you’ll find that more people will link to you naturally.
5. Integrate Analytics .
Tracking the behavior of the traffic at your blog is very important. Tools like Google Analytics, Google Search Console and other, private web analytics software solutions can help you track your success.
6. Have relevant meta descriptions for every page.
Another important SEO tip that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
Google hates duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source this is very important), but if publishing duplicate content becomes your way of life, you might get penalized by Google.
Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.
7. Use readable and meaningful URLs only.
If users can’t read or understand your URL, then search engines may be confused as well.
Stay away from page URLs like this:
Remember, search engines follow search users.
Brian Clark once said that Google bots are like infants, who need to be spoon-fed regularly. And, he’s right.
Even in this age of search evolution, including the RankBrain, search spiders are still programs, not humans. You need to guide them accordingly.
If I were to adopt a new URL structure, I might pattern it after Brian Dean’s structure. He ensures that only 2-4 words are included in any URL.
8. Make the most out of social signals.
Yes, social signals are important and you’ve got to focus on increasing yours.
As an example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti’s search rankings improved from page 400 to page 1 of Google, due to social media.
9. Use of right keywords in your images.
Images are important in search engine optimization.
When users are looking for a particular image, what do they search with?
For this reason, you should use the right keywords in your image names and accompanying text (like the caption). Of course, this is not permission to engage in keyword stuffing.
Always remember that in SEO, relevance is more important that creativity or cleverness.
10. Publish unique content
According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers.
It’s even more important than you might think, due to something called the “fresh factor.” Unique content is one of the factors that affect this freshness score, and, consequently, the search rankings for that specific page.
Domain age is also critical to your success. For this reason, don’t constantly change your domain name. Pick one and stick with it, unless there’s a very good reason to change.
Which other important SEO tips or techniques do you think are most crucial for improving search rankings? you feel we have missed, feel free to post it in comments.