On Page SEO techniques to boost Search Engine Rankings

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Most bloggers find it difficult to rank their blogs on page one of search engine results, let us focus on On Page SEO techniques to boost search rankings. Driving organic traffic is the best way to increase your blog’s online presence and authority. However, most of the bloggers fail to achieve it . For bloggers, who make it to the first page however, find it difficult to retain their position on page one after any significant update in search engine ranking algorithm is rolled out.

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The reason most of the bloggers loose out is they don’t follow basic on page optimization rules set be search engines. Since Search engine is a set of algorithms, that look into various factors to rank your page for certain Keyword.
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How to rank on the first page of google using On Page SEO Techniques ?

Claiming long-term top position on Google Search engine can be achieved by writing posts that are fully on page optimized, (over on page optimization can be heavily penalized by search engines.). Few basics can be easily followed to rank on the first page of google.

Title of blog post

Search engines weight your blog post title while ranking your blog. Most common mistake bloggers do is over use their targeted keywords in their blog title, leading to penalty from search engines.Also, another tip make sure the title of your blog post is limited to 65 characters including spaces,hyphens or any other character.

Permalink structure of the post

After the title of the post, the link structure of blog post is very important. Keep your URL structure Search engine optimized. A search engine optimized URL structure is , a URL that avoids using special characters, symbols, brackets, comma’s etc as part of your post URL.Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink.

Heading tags

Use the heading tags wisely. Heading tags, like h2, h3 and h4 tags must be used appropriately to highlight various headings, sub-headings and important content of the blog.Do not use h1 tags in the body of the post. Repetitive use H2 or H3 tags , is considered as negative SEO practice.

Keyword density

Proper use of keywords along with low keyword density is must. A permissible limit of keyword density is ~2.5 %. Make sure LSI ( What is LSI ?) keywords are mixed and used properly in the blog.

Meta Tags

Always add relevant meta keyword and meta description with each of your blog post. Again, you should use your use targeted keyword in the meta description and meta keyword section. Meta description tag must be a short description of your blog post with maximum length of 160 characters including spaces.

Also note that search engines like Google has already made it clear that they don’t give any weight-age to Meta keywords. Here is official statement from Google regarding use of Meta Keywords:

However, Bing still gives importance to Meta tags.Write user friendly meta description tags for better Click Through Rate (CTR) in search engines.

Interlinking

Content interlinking is crucial from your blog to send additional page rank and traffic to other related posts to your blog. It helps your blog in achieving low bounce rate also.Always use content rich keywords for the purpose of interlinking all your blogs. Avoid confusing search engines by using with two similar post for same target Keyword.

Engaging content

Always keep your post engaging.If your blog content is not engaging one, people will immediately leave your blog, resulting in high bounce rate which will work as a negative factor when Google calculates your blog rankings for targeted terms.

You can keep the content engaging by asking user questions, polls or their opinions.

Conclusion

In order to rank your blog on the first page of Google, use proper on page seo techniques making sure that you are not overdoing them, which might go against your blog resulting into penalty from search engines.

Do you Think  we have missed something any on page seo technique or would like to add something, please feel to comment your views.

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