What is Google Adsense ? All you need to know

Sponsored Adverts

What is Google Adsense ? Well, Google Adsense is very famous ad program among bloggers. Let us try to understand what Google Adsense is and how does it work

What is Google adsense and how does it work ?

Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site.

So what exactly is Google Adsense?

The good news is that Adsense is about the easiest way for bloggers or webmasters to start making money with their sites. After installing the ad code in your site, the Adsense spiders will crawl your site to see what all your pages are about.

They then check their inventory of ads and put related ads next to each of your articles. This works out well for everyone as someone reading an article on gardening is much more likely to buy gardening tools than someone who is reading an article about car tires.

What is Google Adsense

How does Adsense Work (for publishers)?

So, how does Adsense work? It starts with the advertisers who choose which keywords they would like to advertise on. Let’s suppose I want to advertise my new line of gardening tools that I just created. I would bid on certain keywords like “gardening, gardening tools, tillers, pulling weeds, etc”

The Adsense spiders would then match my ads up with :

  1. Those specific keywords that people type into Google and display them to the top and right of the search results
  2. Websites (like yours) that display adsense ads.

The adsense folks will send out Robots to crawl your site to see what all your content is about. If they find that you have content that has some of the same keywords that I (as the advertiser bid for) then my ads will show up on your site next to your article about gardening tools.

For more about how Adsense works check out Google’s help page.

How much does Adsense pay per click?

From the variety of blogs I have had I would say expecting to be paid 15-50 cents per click is a decent average.Certain niches will find that they rarely get more than 15 cents a click and other niches may rarely get less than 50 cents per click.

The price is determined by a few factors, but the biggest is the demand from advertisers to advertise for a certain keyword phrase. So, say you write an article called “Gardening tools for beginners”, advertisers who sell gardening tools will essentially be competing to advertise next to your article. If there is a lot of demand from them, then they will have to pay more to advertise next to your article. When they pay more, you will in turn earn more from each click.

Warning: Do NOT click your own ads under any circumstances!

The whole Adsense system is based is dependent on the hope that advertisers are not getting false clicks and as a result they are quick to close the account of anyone who they SUSPECT is generating false clicks. Don’t encourage readers to click them, don’t tell your friends and family to click them, and definitely don’t click them yourself. For as much money as Google makes you can rest assured that they have spent millions of dollars on tools to detect false clicks and they are very good at finding the culprits.

What is adsense and adwords ?

The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. To learn more about AdWords and begin advertising immediately, please visit www.adwords.google.com.

Sponsored Adverts

The Google AdSense program differs in that it delivers Google AdWords ads to individuals’ websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.

Google Adwords is ad program for advertisers, where as Gooogle Adsense in for publishers.

What is adsense rpm ?

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.

What is adsense account for youtube ?

AdSense for Yotube is a way for youtube channel holders to earn money by displaying Google ads on their youtube videos. The ads are related to content of vidoe for your users

What is adsense code ?

Adsense Code is a unique html code given by Google for every differnet ad format/ad type. Google Ads will be shown on your webcontent after adding these ad code.

What is adsense for content ?

AdSense for content is a way for website publishers of all sizes to earn money by displaying Google ads on their website’s content pages. The ads are related to what your users are looking for on your site, so they’ll help you enhance your content pages while earning from them.

Sponsored Adverts